Integrated
Communications
If you peruse all of the case studies on this web
site you will see that for many clients we have worked through-the-line
on press, television, direct mail, P.O.S and brochures [Westbury
Homes is a classic example].
This is exactly how we prefer to operate, because a client will
achieve the best results if the agreed communications strategy works
across everything, above the line, below the line and on-line, delivering
one consistent message to the consumer, using a fully integrated
marketing programme.
However some clients have employed us just for below line work.
Our portfolio of brochures and direct mail pieces is extensive and
includes early work for Britain's first video library and the first
Mr Men Menu. We would welcome the opportunity to present a selection
of this work when we meet.
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