How we produce memorable advertising

Looking at our case studies, it will become obvious that strategic planning is an essential ingredient in the way we produce advertising, to build your brand and to increase sales or awareness.
For this reason, before displaying each campaign we have spelt out the strategic thinking.
The following are the key principles of our philosophy, which have become our bible.

• Our creativity must get inside people's minds to change their opinion or behaviour, or reinforce their belief in the brand.
• We must gain an understanding of how advertising can influence the
  decision making.
• Our creative solutions must always adhere to the identified strategy and be founded on a rigorous understanding of the product , the consumer, and the market place.
• Clear, concise information is a prime requirement.
• We always endeavour to match consumer needs and product benefits to identify the best positioning for a product or service.
• We search for the discriminator that differentiates the product from
  the competition.
• When we have discovered the most relevant consumer proposition, we promote it in the most
  memorable way.

If you would like us to demonstrate how our philosophy could work for you, contact us by emailing [email protected] Well, as you have read this far, you must be thinking that your present advertising isn’t memorable.