Wolf Tools

Wolf appointed us to launch their new range of snap-on -tools.

The product is very ingenious. All you need to complete a host of gardening tools is one long handle and a range of different tools.

Although budgets were restricted it was obvious that Wolf had to be on television to demonstrate the snap-on action to the full, so we produced a very low cost but very effective commercial, concentrating on the action. The long handle also saved a lot of bending, so the following strap-line almost wrote itself:

'Takes the backache out of Gardening'

What's more it's a well-known fact that weather dictates the purchase of such products. Bad weather and you have empty garden centres. We therefore arranged with the TV stations that it would not go on air unless the weather was fine. The results were outstanding.

Television