Wessex Conservatories

Qualitative research identified the different but crucial roles that husbands and wives play in the joint purchasing decision. One was worried about outside appearance, the other the inside- hence the split visual in the ads. The research also confirmed that we were selling lifestyle, with people wanting to be convinced about the many uses of a conservatory. The campaign strategy therefore became very clear.

During a factory visit we actually discovered the USP that Wessex cut the aluminium to length, which meant that the consumer could have a tailor made conservatory, a fact we exploited in the strapline.

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