V cars

When this taxi company approached AJD to launch them in the South West, we were a little apprehensive. How on earth could we discriminate them from other taxi companies? Most companies show a car with headlines like 'On time, every time' [hardly believable].

However, when we delved into their modus operandi, we found that they had invested thousands in Hi- Tech software that meant the pick-ups were quicker, and they rang when they were outside. They also have an ingenious service, where you can register your favourite pick-up-points , and then when you ring, they know where you are and a car is on its way automatically. Hi Tech was definitely their USP, which we encapsulated in a strap-line.

V Cars are also proud of their standard of cleanliness, something else we promoted, especially on wash room posters. The main media was billboards and local radio.

Outdoor | Washrooms | Radio