Travelscene

As soon as we were appointed by Travelscene we discovered that one of their greatest selling points was the friendliness of their staff, which we portrayed with a strategy using humour. Humour is a great creative tool. If you can make readers smile, you are half way to selling them something, especially when the product is short breaks, which after all should be fun.

Many agencies do not believe that you can be creative with small spaces. We would argue that this is the very a situation that really tests an agency's creative abilities. Most of Travelscene's media spend has been small spaces in the nationals and the travel trade. Here are a few examples that perfectly demonstrate how, even in 5cms x 2 cols ads, with clever headlines, often combined with the ingenious use of second colour, you can still create tremendous impact

Topicality is an important weapon and wherever possible we used it. Once when George Bush admitted that he hadn't travelled much outside of the States. We also cashed in on budget day and during the World Cup we talked to people who loved football and those that didn't, even managing to be very topical when the football star Roy Keane was sent home.

We have also created another clever small space national campaign, promoting the client's web site, of which we are exceedingly proud.

Press