Thornphone

At the outset of mobile phones, Thorn briefed AJD on a test campaign, to see if there was a market for people to be given the opportunity to hire a phone, buy one, or have a trial period of using one. The campaign was to run in London and to direct people to Thorn's retail outlets. We came up with a very big idea.

We wanted to targeted large businesses in London, so we selected some of the biggest and chose billboards close to the companies. We then found out the secretary's name of the Managing Director of each company and directed our poster message to them, with a giant personalised post-it stuck to the poster.

Well the campaign had them flocking in by the hundreds, but unfortunately Thorn decided that their outlets, were unsuitable for such an operation.