Taywood Homes

After handling Taylor Woodrow's corporate advertising for many years, we were invited to take over their domestic housing company.

From our research on the parent company's brand name, we decided to carry out qualitative and quantitative research to test new names and new corporate identities. The result was the birth of the Taywood Homes brand.

We then ran a very unusual corporate national campaign based on the research to establish the brand values in the consumer's mind.

At the same time we ran a direct mail post card campaign to all potential buyers who had visited the Taywood Homes' developments, with the same imagery as the national press campaign. Follow up research showed a large increase in show home traffic throughout the country.

Press | Direct Mail