Taylor Woodrow

Research carried out with captains of industry showed that Taylor Woodrow was looked upon as 'worthy, but dull'. Furthermore, people new the name, but were confused about what they did, outside the world of construction.

To correct these misconceptions and to achieve a high level of awareness of all of the group's activities AJD proposed a portfolio of advertisements covering all four of the closely related core businesses-property, housing, construction, and trading.

To overcome the dull image, the ads were designed to be witty and a little whimsical. Post campaign research showed an increased awareness of the Taylor Woodrow Group by 52% with people stating that they had no idea Taylor Woodrow's activities were so wide ranging.

Press