Regency & West of England

No sooner had we landed the West of England when a merger took place with the Regency and we were briefed on creating a new corporate identity and new press campaign for the joint company, which ran for about a year. Then horror of horrors. They upped sticks and moved to another agency, which may have had something to do with a change of Marketing Director-well that's our story and we are sticking to it.

However, in the short time of handling the business we soon realized that the advertising of rates is a great test on an agency's creative abilities [could this be why so many large agencies refrain from handling this side of the business?]. There is no doubt that the rates sales message should never be obscured by a far too clever creative idea. Of course the main brand advertising on the box is a different proposition and there are some very fine commercials in this category where the main sales message is portrayed very creatively.

Press