Rank Leisure Services

One of the problems that Rank Leisure set us was to fill their Top Rank Suites across the country, on the nights when they weren't being used as clubs.

It seemed simple enough. After all the suites had all the gear and they could handle any function very professionally. But that word 'function' was the problem. In the briefing the client kept using it, but eventually we persuaded them that the word the public used was 'DO'. A very simple poster campaign was created [it must have been the lowest production cost for a billboard campaign ever]. Backed by direct mail and local press, it proved very successful.

Outdoor