Randstad

Randstad, Europe's largest employment agency appointed AJD to launch them into the UK .We wanted to establish brand awareness quickly and ran a bus campaign to support the Randstad network, using a new and revolutionary printing technique that covered the whole of the bus. We were one of the first agencies to use it in the country, so the buses got noticed.

Later we produced a very striking billboard campaign, the object of which was to position Randstad as a big player - the very best employment agency, who only employ the very best temps, to give top quality performances. The use of look-alikes made the posters very eye catching, so much so that one of Randstad's competitors actually enquired how much Randstad paid the three stars. They didn't read the disclaimer.

A very low cost cinema campaign paid for from local branch budgets was created using a simple slide technique, which because of its starkness on the screen proved very successful.

In the seven years we handled Randstad we also ran their recruitment and direct mail campaigns and as with all their marketing they were receptive to very creative ideas. However one campaign, based on how they groomed workers to become the very best temps was not approved and they told us to go 'walkies' just afterwards. Very politely of course...

Outdoor | Cinema | Farewell Poster