Radio Rentals

One of AJD's first clients and this is one of many campaigns we produced for them.

The brief was to exploit the topicality of the Olympics and all the other major summer events. The use of children had long term development potential in illustrating how Radio Rentals Service would support the consumer in the years to come. They also gave the campaign woman appeal.

Full pages were taken in the national press, before and during the events, to maximise topicality , and POS material was designed for showroom windows.

Press