PHH

The world's No1 fleet management company takes over the complete responsibility for company cars and vans from purchasing to disposal, including finance, maintenance, and cost control. Their total disclosure policy means that their clients know exactly where the money goes, because PHH work on a management fee.

In studying their service, one of the first things AJD discovered was that, thanks to PHH, the twentieth car could be run free of charge. It was a great ad and led to a very striking campaign. One of the main objectives was to improve the quality of response and the campaign certainly achieved that.