Partymime

The national launch of Partymime, the official charades game, gave AJD an excellent opportunity to create a commercial illustrating a very amusing situation for playing charades.

A desert island, with two male members of the shipwrecked crew [the Captain and his First Officer] with a beautiful female passenger. What else could they do but play charades? In fact they were so engrossed in the game that they missed a passing ship much to the frustration of the First Officer.

AJD handled everything- national TV, press, packaging, trade campaigns and P.O.S.
As the main selling period was Christmas everything was produced under the theme of 'Why you'll be speechless over Christmas'.

Television