NEM

When we were appointed by NEM, their share of the market had been steadily declining. They were largely forgotten and those that did remember them thought they were old fashioned.

However when we studied their business, we found that this was far from the truth. They took on public accident insurance that other companies wouldn't touch, such as policies for water skiers, hang gliding and car rally enthusiasts. The research also stated that woman drivers are less of a risk, so we suggested a Women Drivers' Policy. It was a great success.

Insurance brokers accounted for some 82% of NEM's new business and naturally as they had become invisible, their premium income had declined drastically. Our first objective was therefore to reverse this with our campaigns. The result? Broker awareness shot up to 97% and premium income increased in the first 6 months from 3% to 11%.

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