NEM
When we were appointed by NEM, their share of the market had been
steadily declining. They were largely forgotten and those that did
remember them thought they were old fashioned.
However when we studied their business, we found that this was
far from the truth. They took on public accident insurance that
other companies wouldn't touch, such as policies for water skiers,
hang gliding and car rally enthusiasts. The research also stated
that woman drivers are less of a risk, so we suggested a Women Drivers'
Policy. It was a great success.
Insurance brokers accounted for some 82% of NEM's new business
and naturally as they had become invisible, their premium income
had declined drastically. Our first objective was therefore to reverse
this with our campaigns. The result? Broker awareness shot up to
97% and premium income increased in the first 6 months from 3% to
11%.
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