Monarch Doors and Patios

A manufacturer of aluminium residential and patio doors who sold through the trade via independent installers.

The brief was to launch the brand to the consumer, in order to build up rapid awareness of the Monarch name, and its unique product benefits, such as electronic alarms.

Our strategy was to dominate the media with large spaces, and on the basis of market research findings, a no-nonsense informative copy approach was adopted, with the readers' attention being attracted by highly original visual concepts.

Press