Marley Vehicle Leasing

After handling PHH for many years, they gave us the opportunity to advertise one of their competitors. They fired us. They said they wanted a specialist direct response agency.

Marley Vehicle Leasing presented us with a tough task, as for ages we could not find a USP, until we studied their history. Marley Tiles had been a company who in the post war building boom had manufactured flooring tiles. They had also supplied their tillers with vans and in doing so had built up a huge fleet. It was probably Britain's first fleet management company. This expertise they harnessed to launch a car vehicle leasing company.

Suddenly, the USP against the competition was obvious. It was Marley's years of experience and we exploited it to the full by illustrating cars of yesterday.