Holiday Inns

When we took over the Holiday Inn account the brand was comparatively unknown in the UK and Continental Europe, so we had to educate the reader on their friendly informal atmosphere and the standard Holiday Inn features that the consumer could always find at a Holiday Inn from London to Paris

In our first five years, occupancy figures increased from 57% to 77%, and although we can't take all the credit, it was interesting that in the next five years not only did occupancy continue to increase, but also independent research throughout Europe showed Holiday Inns to have the highest awareness , against competitors with three or four times their budget.

Sadly after twelve years we parted company with Holiday Inns over a disagreement to use an American campaign that our research proved was unsuitable for Europe and the
Middle East.

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