Cloverleaf

Here is an example of how a very simple creative strategy won
the day.

The client showed us the work of the three agencies that competed against us for the business. All had produced beautiful table settings, displaying the most expensive cutlery and glassware. What they had forgotten was what they were selling. You could hardly see the mats, yet to sell tablemats you sell the design. As you can see our campaign features the designs very strongly indeed.

Was it successful? Well it achieved 51% increase in turnover for Cloverleaf in our first year. By the way, you may need a couple of scotches before you read the Christmas ad.

Press