Brunel fm

People listen to the radio in various situations, doing lots of different things. When AJD were appointed to launch Swindon's local radio station, we tapped into these situations and created a very memorable slogan:

WORTH LISTENING TO WHATEVER YOU'RE DOING

This slogan has an air of intrigue about it and gave a lot of opportunities for dramatic, even risqué photographs to be used.

It also lent itself to the station presenters mounting a fun campaign with listeners being encouraged to tell the station what they are doing, when they are listening to Brunel fm. They could make sounds to illustrate the situation, or email photos for a competition. The photos could even be used in the advertising. The slogan also worked well on promotional items such as T Shirts.

The main media that was used were billboards and bus backs. The impact was tremendous, especially on a poster site at the infamous magic roundabout in Swindon.