Blick

For Blick, who are Britain's largest time management company, we carried out a very unusual project. We were asked to produce a campaign to sell car parking systems to local authorities. Not the kind of brief that we came across every day of the week, but we have years of experience in business-to-business advertising, so we took it on.

The brief was very simple-to sell the fact that the equipment could be rented. Therefore the campaign majored on all the advantages of renting. But we wanted to do it in a dramatic way. When the naked man in one of the ads featured as a main backdrop in an exhibition, it certainly created a bit of a drama.

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