Bernard Wardle

This was a furniture trade campaign and we were faced with the unusual problem that the client was three years behind the competition in launching their polyurethane product, but we discovered there was a very good reason why.

They had taken their time to test and research the product, so that they were sure that it was best on the market. This is exactly the message we portrayed to the furniture manufactures. It was brave but it worked.

After emphasizing the time taken to develop the product, later campaigns emphasized it's durability with sofa situations.

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